Mike’s Memo: The .1 percent of the .1 percent

I think I got my position at iSentium as a fluke.  Well maybe not. You be the judge. Cast your vote at the end.

When I first met iSentium CEO Gautham Sastri, I was teaching his two boys how to swim and we all were having a blast. We never talked about his work or my background. Just about kid stuff. And I knew nothing at all about Artificial Intelligence.



I don’t know what I said or what I did but somehow I convinced Gautham that I would be a suitable personal trainer for him…even though I had never done it before.

And so it all began.

I was always on time to our training sessions and I was always prepared. I found it funny that sometimes he would text to let me know he was running 90 seconds late. But I did not know about his real obsession for precision until one day he saw a plate at our workout and said, “The math is wrong. 11.3 KG does not equal 25.” And in fact, he was right. 11.3 KG equals 24.91224



Then one night after training he asked me if I was free the following night to meet about a job. Like a job job with his company, iSentium.

Here’s what he knew (and perhaps why I was being considered):

-Mike is the fastest butterfly swimmer in the United States over 50.

-Mike comes prepared.

-Mike is consistent.

-Mike knows what it takes to win.


The next night we met for 4 hours. Yes I got grilled for most of time. But not as much as the next day when we met for 7 hours. He made me an offer. I accepted.

Gautham Bike


“You want to know why I hired you?” he asked.

“I hired you because you’re a winner. I like to work with winners.”

Fast forward to today at iSentium.  It’s tough to make it here. And there is attrition. When iSentium Management met with American Treasure, Gene Kranz, in Houston last week, Mr. Kranz captured it well.  “There will be constantly a process of self elimination.” Mr. Kranz observed.

Photo Nov 15, 4 29 29 PM (1)_preview

And in that same meeting out came the title of this memo when Mr. Sastri said, “The only people who make it here are in the .01 percent of the .01 percent.”

So I guess I’m safe for now. And probably why the iSentium mission is doing so well with clients like J.P. Morgan and Nasdaq. Clients like that are in the .01 percent of the .01 percent.


About iSentium

Founded in 2008, iSentium uses patented Natural Language Processing (NLP) to extract sentiment from unstructured social content then instantly transforms it into highly actionable indicators in Finance, Brand Management and Politics. iSentium is proven in the market and is vetted by J.P. Morgan and NASDAQ.

iSentium’s management team brings a wealth of experience from both industry and academia with skills ranging from Big Data, finance, linguistics and signal processing. Our world-class team comprised of linguists, quants and computer scientists has collectively published over 200 papers and 18 books.

Knowledge is power. Knowledge is alpha. Knowledge is edge. iSentiumKnows.™

To learn more about what iSentium can do for you, call Jake Sedlock, Chief Revenue Officer, at (206) 683-6003. Or send him an email at: Jake.Sedlock@iSentium.com.










Author: iSentium

Founded in 2008, iSentium extracts sentiment from unstructured social content and transforms it into highly actionable indicators in Finance, Brand Management and Politics. Knowledge is Power. Knowledge is Alpha. Knowledge is Edge.

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